PR and Self-Promotion

New Millennium International Academy

Date: Thursday, 16 November 5:00 PM.

Instructor: Irma de Jong - Executive Music & Cultural Entrepreneur, CEO at iClassical Academy, Keynote Speaker and Teacher Music Promotion

"I help musicians determine their music career and build their PR, music promotion, and online identity by setting goals; together we elaborate a daily praxis to reach them"


What’s inside the webinar?

With so many publicity, marketing and social media tools available, it’s easy to get lost in knowing which one to use and build up a solid online identity that serves your music career.


In this Webinar, Irma will take us through the following topics:

  • Difference between PR, Marketing and branding
  • What kind of PR and marketing is useful for musicians
  • How to build branding and an online identity


The webinar have the following components:

Thursday, November 16, we dive into the knowledge and practical use of PR, branding and marketing tools for musicians:

  • 15 min teaching
  • 10 min showcases
  • 15 min questions
  • 10 min explanation of your assignment
  • 10 min more questions


What will you bring home from these Webinar?

  • How PR, Marketing and Branding can serve you
  • A clear understanding of what an online personality is
  • Why it is important to work on music promotion
  • How it will serve your career
  • Get an idea of your branding style that you use everywhere online


Duration: Webinar has a max duration of 1,5 hour, depending on the questions the participants have.

Cost: the webinar is free of charge but registration is required. Your commitment and motivation to learn is greatly appreciated!

On December 8, those interested can learn more about Brand Management and Social Media, with a focus on PR and self-promotion. If you would like to participate in the workshop for further information, please click here.


To apply: