Brand Management and Social Media

The workshop provided participants with an in-depth insight into how to build and grow their own brand identity and visibility on social media. The focus of the workshop was on brand building and the effective use of social media in the music arena. Participants learned practical tools and strategies to help them stand out from the digital noise and communicate effectively with their audience.

The theoretical sessions were accompanied by practical examples to help participants understand step-by-step how to apply these principles to their own music projects or career ventures.



Irma de Jong - Executive Music & Cultural Entrepreneur, CEO at iClassical Academy, Keynote Speaker and Teacher Music Promotion

"I help musicians determine their music career and build their PR, music promotion, and online identity by setting goals; together we elaborate a daily praxis to reach them"


Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.