M.U.S.I.C. - Magical Urban Sounds in Connection

In an elite setting, in Brussels, the heart of European projects, a large-scale competition brought together institutions from 27 EU member states and 12 invited countries (e.g., Turkey, Serbia, North Macedonia) to select the most innovative and captivating projects for 2025.

Out of nearly 1,000 applications, only a handful made it to the final list. Romania is proud to present M.U.S.I.C.(Magical Urban Sounds in Connection), organized by jmEvents, the only winning project in the music sector, blending music, technology, education, and entertainment at the highest level.

What is M.U.S.I.C.? 

An ambitious project with an interactive concept that redefines the boundaries of European performances. Artists selected from 30 countries connect audiences with the vibrant urban music and culture of Europe, offering an innovative journey through jazz, fusion, and classical music.

The project includes:

• 3 international tours across 6 countries: Austria, Hungary, Italy, France, Bulgaria, and Romania
• Concerts in iconic venues – from vibrant public squares and modern art galleries to prestigious concert halls and historic castles.

M.U.S.I.C. combines tradition with technology to offer:

• A dynamic edutainment format – concerts, workshops, and interactive presentations
• Unique, immersive experiences tailored to diverse tastes and interests
• A European platform for artists and brands to connect with a wide, diverse audience
• Massive media impact, reaching thousands of people connected to the energy of this unique project.

Partners of the project:

• jmEvents Association ( RO )
• Cadenza Arts Management ( HU )
• Gabrovo Municipality ( BG )